About the brand

Decider founded by Samoon B. In 2019, born in Frankfurt Germany, raised in 3 different countries England, Pakistan & Germany.

It all started in London Harrods while window shopping and looking at the biggest top international brands!

Luxurious techniques meet streetwear elements through comfort, convenience and small details.

This is how the founder of the label DECIDER, Samoon, characterises his collections. By choosing the right fabrics and accessories, Samoon helps his team to create the perfect luxury piece.  A wonderful experience for the high society community.

BE A DECIDER

THE ART OF CLOTHING IN DIFFERENT WAYS